Consumers have got more power than ever. The Internet gave millions of options for great data on prices, reviews opinios and experiance on each product and shop they attended to use. The information is easily available to everyone, and people are making the best out of it.
According to a post published lately in Emarketerwhich based on a survey made by Alterian, most of the respondents, did a research and comparisons before a purchase at least sometimes, and 71% said they looked for as many information sources as possible to verify their findings.
According to the Emarketer post it appears that friends and family were most likely to be trusted for advice, while advertisements and other messages from companies were taken with a grain of salt.
From the post it appear that comparative shopping has become a major tool for people to make their shopping decisions. If in the back in the old days the best advice were by word of mouth, it seems today the internet and it’s technology tools have changed the way people make their calls.